a man walks into a bar…code

Actually, he walked into a store in Ohio and bought a pack of gum. On June 26, 1974, the first product with a bar code was scanned at a supermarket in Troy, Ohio. It was a 10-pack of Wrigley’s Juicy Fruit chewing gum. The pack of gum is currently on display at the Smithsonian Institution’s National Museum of American History.
Today the barcode as we know it is 35 years old. My favorite re-interpretation is Rem Koolhaas’ merging of the flags of the (then) current EU members into a new European Union flag (2001).

Check out these super cool cool versions from Japan. Design Barcode (now partnering with a US firm as well) has come up with new ways for companies to integrate design elements into their products barcodes.







